SMART Addict, Unilever's Close Up Lovapalooza, CSR and Cultural Wars

Posted on February 12, 2005 - 11:55pm :: Editorial
Nicanor Perlas 12 February 2005 Corporations have felt the sting of the Battle of Seattle that occurred in the United States of America in 1999. Thousands of activists, demanding social and ecological accountability of corporations, shut down the global meeting of the World Trade Organization (WTO) in 1999. And this was not an extraordinarily singular feat. In 2003, global civil society, in tactical alliance with 20 countries, neutralized the WTO meeting in Cancun, Mexico, over similar concerns. Yet it seems that some Philippine corporations are not aware of the potential damage they are doing to themselves when they engage in socially irresponsible advertising.